EPA National Community Recognition Program
Recruiting participants for community physical activity programs can be challenging since many older adults are reluctant to join programs for numerous reasons. Recruitment typically requires using community partnerships and referral strategies to identify potential participants and effective promotion initiatives or campaigns to generate interest in the programs your community has to offer.
Many communities publish physical activity guides that list recreation areas, fitness and health centers, faith-based exercise programs, walking paths and clubs, and other locations where older adults can join in and get active. Other promotion ideas include special-purpose walking campaigns, new program announcements at the local YMCA or senior center, and special promotions and incentives for older adults at area fitness clubs.
Internet Resources on Promotion, Advertising, and Recruitment
National Council on the Aging Center for Healthy Aging
Recruiting Older Adults into Your Physical Activity Programs
Active for Life National Program Office
Template for a Community Resource Guide
( About PDF)
National Blueprint: Increasing Physical Activity Among Adults Age 50 and Older
http://www.agingblueprint.org/PDFs/Final_Blueprint_Doc.pdf (21 pp, 1.65MB, About PDF)
Active Options for Aging Americans
NCOA’s Center for Healthy Aging – Physical Activity Resources
Blueprint Mini-Grant Programs
(For ideas on promotion and recruitment)
Best Practices in Physical Activity Programming