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Green Power Partnership

Global Warming's Six Americas: Understanding and Communicating with a Diverse Public

Friday, December 7, 2012
1:00-2:00 pm (EST)

On Friday, December 7, 2012, from 1:00 - 2:00 pm (EST), the U.S. Environmental Protection Agency's Green Power Partnership (GPP) hosted a webinar on "Global Warming's Six Americas: Understanding and Communicating with a Diverse Public." Americans differ in their beliefs and concern about climate change. Understanding the differences is vital to effective engagement and to bring about positive behavioral change. Insight into stakeholders' views can help organizations communicate the importance of using green power and saving energy. The webinar featured a presentation from Dr. Edward Maibach, Professor and Director of George Mason University's Center for Climate Change Communication.

Dr. Maibach provided a summary of recent findings from the "Climate Change in the American Mind" and "Global Warming's Six Americas" audience research studies conducted by George Mason University and Yale University. He addressed a range of topics including recent increases in public engagement in climate change, perceptions about extreme weather and its relationship to climate change, and public policy preferences.

Speakers included:

  • Blaine Collison, Program Director, U.S. EPA's Green Power Partnership
    Presentation (PDF) (11 pp, 1.2MB, About PDF)
  • Dr. Edward Maibach, University Professor & Director, Center for Climate Change Communication, George Mason University
    Presentation (PDF) (42 pp, 2.5MB)
  • Neil Stenhouse, PhD Student, Department of Communication, George Mason University

To request an audio recording of the webinar, send an email to Mollie Lemon (lemon.mollie@epa.gov).

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