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Green Power Planet #5
July 29, 2004

The Green Power Planet provides interested stakeholders the latest information regarding the Green Power Partnership and its Partners. In this edition of the Green Power Planet:

Green Power Partnership Celebrates Third Anniversary, Tops 400 Partners

July 30 marks the third anniversary of the beginning of the Green Power Partnership, launched three years ago with 21 founding Partners to help build demand for green power among commercial and industrial electricity customers. Now the Partnership includes more than 400 Partners collectively purchasing 1.5 billion kilowatt-hours of green power annually, roughly equal to the annual output of a 500 MW wind farm. If generated by conventional means, the emissions associated with this amount of electricity would include more than 2 billion pounds of carbon dioxide, roughly equal to the annual emissions of 180,000 cars. Leading Partners—such as 2003 Partner of the Year winners Johnson & Johnson; the City of Portland, Oregon; Dyess Air Force Base; and the University of Pennsylvania—are blazing a trail for others in their sectors to follow, providing outstanding examples of environmental leadership.

New Partners

Welcome to the following organizations that recently joined the Partnership: Whole Foods Market, Round Rock Independent School District, Dolly Madison Interstate Bakeries, Miller Brewing Company’s Milwaukee Brewery, ReCellular, and Oracle Corporation’s Austin Facilities. Also, congratulations to Whole Foods for becoming the largest corporate purchaser in the Partnership, and congratulations to Odwalla for developing a great Web page describing its green power purchase.

Partner Spotlight: Batdorf & Bronson

A Partner’s good deed yielded an unexpectedly successful marketing benefit. Coffee roaster Batdorf & Bronson donated approximately $59,000 worth of coffee and mugs as a give-away to help encourage utility customers to purchase green power as part of a joint effort among Puget Sound Energy, Snohomish County Public Utility District, and Tacoma Power. Batdorf & Bronson received exposure to more than a million electric utility customers via customized monthly bill inserts, and even broader exposure to the general public through a television commercial airing in Washington State's Puget Sound region. Batdorf & Bronson purchases green tags each year to offset 100 percent of its electricity use, which includes power used by its roasteries in Olympia, Washington and Atlanta, Georgia, as well as its three retail outlets. Additional information is available on the company’s Web site.

Market News: More Than 100 Green Power Providers Offering Green-e Certified Products

The Center for Resource Solutions announced recently that 100 marketers and utilities throughout North America are now offering Green-e certified renewable energy products. Green-e provides independent, third-party certification to ensure renewable energy products meet strict environmental and consumer protection standards. The Green Power Partnership recommends that Partners purchase certified green power products as a matter of best practice in green power procurement. Additional information is available on the Green-e Web site.Exit EPA Disclaimer

Texas Partner Recognition Event in Austin, September 21

All Partners purchasing green power in Texas are invited to attend a Texas Green Power Partner Recognition Luncheon taking place in Austin, Texas, on September 21 from 11:30 a.m. to 1:00 p.m. The event will salute the success of Texas businesses in the development of the green power market and will honor all Texas Green Power Partners. The event will include a complimentary luncheon; remarks by Texas, Austin, and EPA officials; and a presentation profiling leading Texas green power purchasers. The event is being held at the Austin Convention Center in conjunction with the 2004 World Energy Engineering Conference. Texas Partners interested in participating should RSVP to Anthony Amato  (anthony.amato@erg.com, 617-357-4630), by Friday, September 3.

Green Power Marketing Conference, October 4-6 in Albany, New York

All Partners are invited to attend the 9th National Green Power Marketing Conference taking place October 4-6, in Albany, New York. Partners receive free registration for Monday, October 4, of the conference, which will include the evening Green Power Leadership Awards banquet to honor the nation's leading green power purchasers, suppliers, and market builders. Partners wishing to attend the entire 3-day conference are eligible for the reduced $250 conference registration fee. Organized each year by the Department of Energy, EPA, and the Center for Resource Solutions, the conference brings together the national green power community. Partners interested in attending should RSVP to Anthony Amato (anthony.amato@erg.com, 617-357-4630), by Friday, September 17. Additional conference information is available on the Department of Energy’s Web site.

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