Green Power Partnership
|Alterra Coffee Roasters|
|Organization Type||Food & Beverage|
|Percentage Green Power||100.0%|
|Purchasing Third-Party Certified Green Power Product?||Yes|
|Awards/Recognition||Green Power Leadership Award 2004|
Alterra Coffee Roasters buys 100 percent green power for all of its retail locations in Milwaukee, Wisconsin. Alterra’s efforts in expanding awareness for green power are extensive. They include “java jackets” that promote wind power, presentations at a variety of Milwaukee events, press releases, and newsletters. Close collaboration with its green power supplier includes an in-store display at Alterra’s Milwaukee lakefront location, storefront promotions to enroll customers in the “Energy for Tomorrow” program, Alterra gift certificates for new enrollees, storefront banners, and a plan for a 6-foot wind turbine display model.