Partner Profile

Alterra Coffee Roasters
Location	Milwaukee, WI
Organization Type	Food & Beverage
Percentage Green Power	100%
Organization-wide Purchase	Yes
Awards/Recognition	Green Power Leadership Award 2004
Partner Profile Alterra Coffee Roasters buys 100 percent green power for all of its retail locations in Milwaukee, Wisconsin. Alterra’s efforts in expanding awareness for green power are extensive. They include “java jackets” that promote wind power, presentations at a variety of Milwaukee events, press releases, and newsletters. Close collaboration with its green power supplier includes an in-store display at Alterra’s Milwaukee lakefront location, storefront promotions to enroll customers in the “Energy for Tomorrow” program, Alterra gift certificates for new enrollees, storefront banners, and a plan for a 6-foot wind turbine display model.