Partner Profile

| prAna | |
| Location | Vista, CA |
| Organization Type | Clothing & Textile |
| Percentage Green Power | 100% |
| Organization-wide Purchase | Yes |
| Awards/Recognition | Green Power Leadership Award 2006, Green Power Leadership Club |
| Environmental Web Page | |
| Partner Profile PrAna is a lifestyle brand with deep roots in climbing and yoga and, is a designer, marketer and wholesaler of climbing, yoga and outdoor / active lifestyle apparel and accessories, located in Vista, Calif. Grounded with ideas of sustainability and right action, it is the hope of prAna founders to use the brand as a vehicle for positive change. PrAna launched its Natural Power Initiative in fall 2005, offsetting the power of 250 of its retailers, 100 percent of its headquarters and all of the homes of its full-time employees. For 2006, this alone is estimated to offset approximately 16,500 megawatt hours. PrAna plans to eventually offset 100 percent of the electricity from its entire North American dealer base of approximately 1,000 retail partners as well as its contracted U.S.-based sewing facilities to deliver clothing "made with certified green-e, wind-generated power." PrAna has elected to offset specific electricity usage through the purchase of equivalent Green-e certified tradable renewable energy certificates (RECs). These specific RECs represent the environmental benefits of clean wind power energy production as replacement for other non-renewable energy sources from regional and national electric grids. By purchasing these RECs, prAna is investing in the future of wind power, helping construct new wind farms and bolstering existing farms to create a wider base for future wind power production. For more information, please visit http://www.prana.com/naturalpower. | |
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