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Green Power Partnership

Partner Profile


Pure Lending
Location Camarilo, CA
Organization Type Banking & Fin. Srvcs.
Percentage Green Power 315.8%
Purchasing Third-Party Certified Green Power Product? Yes
Organization-wide Purchase Yes
Partner Profile
Pure Lending is a value’s driven residential lender that provides the highest level of service and the broadest selection of products at the most competitive terms. Currently, Pure Lending purchases more than 11,000 kilowatt-hours a year of renewable energy certificates (RECs) generated from wind that is third-party certified. Purchasing RECs equal to more than 300% of Pure Lending’s electricity usage demonstrates their investment in energy for a cool world.

The company recognizes that buying green power helps promote new technologies, encourages new investments in U.S. renewable power sources, develops the green power markets, and can reduce the environmental impacts of its operations. Pure Lending’s president Brian Rich says, “Our green energy purchase is a great fit with our values for excellent quality of service, superb financial offerings, and a highly sustainable living environment for the future. We hope our investment in RECs will inspire other profitable companies to give more than 100% and join the renewable energy team.”


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