Green Power Partnership
|The Barber Gale Group|
|Organization Type||Marketing, Advtg & PR|
|Percentage Green Power||100.0%|
|Purchasing Third-Party Certified Green Power Product?||No|
BarberGale provides sustainable brand development and graphic design solutions for companies that market environmentally-positive products, services and corporate values. "We're committed to working responsibly - from the big picture of developing brand messages and brand moods, to the small but impactful details of making environmentally-sound print production decisions," says Cynthia Barber Gale. "We embrace sustainability in our own business model by purchasing green power, which has greatly reduced our business's carbon footprint." A sustainable brand seeks triple bottom line returns by focusing on social, environmental and economic prosperity. It is a brand fueled with integrity, and that resonates with authenticity. It is a brand that can become a bonfire, easily attracting relationships and customer/advocates who in turn gather kindling (new customers/advocates), so to speak, to fuel the brand's bonfire of awareness. The power of a sustainable brand lies in its promise: to enlighten, engage, and enrich the brand experience for shareholders and stakeholders alike.