Green Power Partnership
Publications & Resources
Communicating the Benefits of Your Actions
As an EPA Green Power Partner, your organization demonstrates environmental leadership and a commitment to sustainability. Promoting and communicating the benefits of your actions in press releases, annual reports, and marketing pieces can help differentiate your company in the marketplace. Take a look at some of the media attention Green Power Partners have received.
The following tips and guidance can help you effectively communicate to stakeholders and other interested parties the importance of your green power purchase and status as a Green Power Partner.
- Explain Green Power and How it Benefits the Environment
Many people have a limited understanding of green power and its benefits. Take the time to explain these issues in detail and provide simple information about how your green power purchase will make a difference.
Also, the more specific a statement is about green power, the more convincing it is likely to be. Provide details about your purchase to explain exactly what you are doing to help the environment, how your purchase reduces greenhouse gas emissions, and any potential economic benefits (for example, supporting the construction of a new green power project).
- Make Your Message Tangible
Help your audience better understand the environmental impact of your green power purchase by translating it into tangible real-world terms. For example, it might be easier for an audience to understand the extent of the avoided carbon dioxide (CO2) emissions attributable to a green power purchase if the avoided CO2 emissions are translated to an equivalent number of passenger cars.
You can calculate equivalency statements using our Green Power Equivalency Calculator. With this tool, you can calculate the CO2 emissions associated with an equivalent number of:
- Passenger cars
- Gallons of gasoline
- Barrels of oil
- Electricity use in average American homes
- Home barbeque propane cylinders
- Coal-fired power plants
- Railcars of coal
Use these equivalencies in press releases, annual reports, or other collateral materials to help customers, stakeholders, and other interested parties understand the avoided CO2 emissions associated with your green power purchase. Read about making environmental claims before developing your materials.
EPA can provide your organization’s green power use equivalency statement upon request. Contact Mollie Lemon (email@example.com, 202-343-9859).
EPA has also developed other tools and services that Partners can use to promote their green power commitments.
Partner Certificate. Once an organization signs on as a Partner, that organization receives a welcome kit with program information as well as a certificate acknowledging its green power commitment. Partners can display the certificate at a key location to demonstrate EPA’s recognition of the value of their Partnership.
EPA Green Power Partner Mark. Partners can include the Green Power Partner mark in outreach and communications materials. The Green Power Partner mark reinforces your environmental leadership and your commitment to the use of renewable energy. Learn more about the EPA Green Power Partner Mark and the Guidelines for Use (PDF) (2 pp, 150K, About PDF).
The Green Power Partnership maintains a list of current Green Power Partners on its Web site, along with profiles for each organization. The profile can include information about an organization’s green power purchase and Web links to their environmentally-related Web pages (if applicable). Partners can also submit updated information for their profiles to EPA via the Yearly Report (MS Excel). (139K)
Posters, Banners, and Other Signage. For significant green power purchases, EPA can create customized banners and other types of signage. Partners should let their account managers know about any special events where EPA can highlight their commitment to EPA’s Green Power Partnership.
Top Partner Rankings. EPA highlights leading green power purchases by Green Power Partners on different Top Partner Rankings, which are updated quarterly. These rankings highlight the annual green power purchases of leading organizations within the United States and across individual industry sectors. Learn more by visiting the Top Partner Rankings section of our Web site.
Green Power Leadership Awards. To recognize the actions of individuals and organizations that are significantly advancing the development of renewable energy, each year EPA recognizes outstanding actions by Partners with the Green Power Leadership Awards. Our Award Winners Web page provides award criteria, nomination forms, and profiles of past winners.
Green Power Leadership Club. All Partners that exceed the minimum purchase requirements for the Green Power Leadership Club are recognized with a plaque and are designated as a member on EPA’s Partner List Web page.