Landfill Methane Outreach Program
Sample Outreach Tools
Marketing & Communications Toolkit
Many of the communication tools presented here are samples for you to use or adapt for your organization, or they can serve as a springboard for your own outreach ideas. Marketing efforts often include: "external promotions" for the community and general public, and "internal promotions" for your organization’s employees (including management), customers, energy users, and shareholders. Regarding external promotion, providing accurate and succinct information to media contacts improves your chances of securing media interest in your event or project.
Communication Tools
| Invitations for Ribbon-cutting or Ground-breaking Event | Black/White (PDF) (2 pp, 55K) Color (PDF) (2 pp, 186K) |
Black/White MS Word (2 pp, 1 MB) Color MS Word (2 pp, 1.3 MB) |
| Talking Points for Presentations, Speeches, and Briefings | PDF (1 pg, 21K) | MS Word (1 pg, 32K) |
| Checklists for Groundbreakings, Ribbon Cuttings, and Site Tours | PDF (3 pp, 20K) | MS Word (3 pp, 40K) |
| The Path from Trash to Energy Illustration | Lo Res PDF (1 pg, 121K) Hi Res PDF (1 pg, 1.9MB) |
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| Press Releases | MS Word (1) (1 pg, 22K) MS Word (2) (1 pg, 21K) |
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| Media Releases | MS Word (1 pg, 21K) | |
| Newsletter Article | MS Word (1 pg, 21K) | |
| Interview Tips |
Resources for Partners and Endorsers 
(You will need a password to access these tools.)
Technical and Informational Tools
General Information
- LMOP and Landfill Gas Energy: The Power of Partnership (PDF) (4 pp, 401K)
To order this document from the NSCEP/NEPIS website, access it at item number 430F10012. Then add the item to your shopping cart, select the checkbox next to the item, and order the publication. - Landfill Gas: Creating Green Energy in Your Community (PDF) (2 pp, 310K)
To order this document from the NSCEP/NEPIS website, access it at item number 430F08028. Then add the item to your shopping cart, select the checkbox next to the item, and order the publication. - Landfill Gas Energy: Fueling the Economy and a Sustainable Energy Future (PDF) (1 pg, 81K)
- Green Power From Landfill Gas (PDF) (1 pg, 164K)
Developing and Financing Projects
- Landfill Gas Energy Project Development Handbook
- Funding Landfill Gas Energy Projects: State, Federal, and Foundation Resources
Communicating about LFG Energy Projects
- Frequently Asked Questions
- LFG Energy Benefits Calculator
- Interactive Conversion Tool — conduct unit conversions or estimate a landfill’s energy potential, for example, estimate the potential MW capacity based on waste-in-place