"44% of those surveyed [by Ford] believe that fuel efficiency is the most important influencing factor in the vehicle purchasing decision. …Our fuel economy story is based upon what we call the “Power of Choice” - that offering a range of fuel efficient vehicles and technologies is the best way to meet the needs of the customer in the most affordable way possible. We offer a variety of electrified options including hybrid, plug-in hybrid and pure electric vehicles, along with efficient gasoline engine technologies like EcoBoost. …While we do feel that electrification will be an important part of Ford’s future strategy, we believe there is still significant potential to reduce CO2 using advanced technology gasoline engines. Therefore, EcoBoost remains a key part of our long term strategy for powertrains, and by 2013 more than 90% of our North American lineup will be available with an EcoBoost engine including everything from the Fiesta to the F150."

- Alyssa Werthman, Product Environmental Engineer Sustainability and Vehicle Environmental Matters Ford Motor Company