Pesticide News Story: New Public Service Announcement on Rodent Management
For Release: January 22, 2010
A new video public service announcement provides information on how to prevent rats and mice from infesting homes. Entitled “Infestations Vacations,” the video is a spoof of a television commercial advertising a vacation service for rats. By showing all the “amenities” that attract rodents into homes, the video educates viewers on how to prevent infestations in the first place and, as a result, eliminate the need to use pesticides for rodent control. The public service announcement was developed by EPA’s Office of Pesticide Programs in partnership with students from Howard University in Washington, D.C. It was produced by the Earth Conservation Corps, a non-profit organization that prepares inner-city youth for environmental careers. The video is available on the Web site in English and Spanish.