Leaf E-mail Campaign
The SmartWay Leaf e-mail campaign is a multimedia message designed to inform
Partners about the SmartWay light-duty vehicle program. It provides basic facts
about the SmartWay vehicles and features weblinks to an interview with OTAQ
Office Director, Margo Oge, as well as to highlights of the SmartWay video
public service announcement.
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TURNING
OVER A NEW LEAF JUST GOT A LITTLE BIT EASIER
Today, being green and making a better choice for the environment
just got a little easier. Thanks to the Environmental Protection
Agency's new
SmartWay brand, consumers now have
a credible source to go to for answers about their car's environmental
performance. By buying a SmartWay certified car, sport utility vehicle
or light truck, Americans will know that these vehicles are
strong environmental performers relative to other vehicles. A
SmartWay certified vehicle designation is determined by how a
vehicle scores using EPA air pollution standards and other criteria.
Specifically on EPA's Green Vehicle Guide, the scores are based
on emission levels (the Air Pollution score) and fuel economy values
(the Greenhouse Gas score). The SmartWay
Leaf identifies vehicles that score at least 6 out of a
possible 10 on each of the Air Pollution and Greenhouse Gas Scores
and achieve a combined score of at least 13 out of 20.
We encourage you to share this with family, friends and colleagues, and
to visit
www.epa.gov/smartway/vehicles/smartway-certified.htm
and click on the "Green Vehicle Guide" to compare fuel consumption
and greenhouse gas scores, as well as help ensure that the car you
are buying is as environmentally friendly as possible. Turning over
a new leaf doesn't have to be hard, and today, it just got a little
bit easier. | |
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